How to Approach the Learning Process as a Writer

Writers are learners. When you write for a living, you need to constantly be learning or else you will simply run out of things to write about. Most writers embrace the learning lifestyle. They want to discover new things. Some writers explore one or two areas in depth while others hop from subject to subject, learning a little and then moving on. There is no right or wrong when it comes to learning a little about a lot or a lot about a little. The choice is up to the writer.

If you do want to explore a new area in depth, there are ways to do this that will make approaching a new subject easier. There are many ways to start. Some people learn by reading. Some people learn by listening and watching. Some people learn by actively doing the thing they want to learn about. While any of these approaches can work when you want to learn a little about a subject, you will need to embrace all three if you want to develop a deep understanding of a subject.

Write as you learn

The important thing to do, as a writer, is to write about your learning process. Take notes about what you read and what you do. Record your story or book ideas. Express your thoughts as you go through the learning process. Doing so will put you ahead of the game when you start to try to make a living writing about the new area. Preparation always pays off in the end.

The reading approach

The quick and cheap way to start is with the web. Find blogs and other web sites that discuss the subject and read what they have to say. After that, you should invest in one or two well-regarded books on the subject. An introductory textbook is always useful, and they can often be found used through sites such as Amazon.com. See if the subject has any dedicated magazines, and subscribe to the most useful ones.

The watching and listening approach

Some people prefer to learn by watching and listening to others. People who like to learn this way should consider taking classes or purchasing video and audio guides such as documentaries and lectures. Apple’s iTunes store has a section called iTunes U which is filled with college level lectures on hundreds of topics. You can watch and listen to podcasts that are, for the most part, free. Another option available to writers is the interview. Find knowledgeable people in the area you want to learn about and interview them. This is a way to write and sell articles while you are still learning about the subject and will allow you to make valuable contacts in the area.

The action approach

The action approach is simple and direct. You learn by doing the thing you want to learn about. In many cases, this is the only way to truly get a feel for a subject. If you have never snowboarded, then all the reading, listening and watching in the world won’t make you a snowboarder. You have to actually go out and do it. If you want to write about something, you shouldn’t just do it. You should join groups of other people who do the same thing. Make connections within the community of people with similar interests. Embrace the activity.

Put them all together

To move beyond the basics, you need to use all of these approaches. Read about the subject. Interview people. Take classes. Listen to lectures. Join groups. Go out and get active. Just remember to write about it as you go.

Demand Studios is NOT Evil

Do you know what I’m sick of reading? I’m sick of reading articles about how freelancers are underpaid. I’m especially sick of reading articles that point a finger at a particular company or website and accuse them of causing the problem. No one caused this. If you want to point a finger at anyone or anything, point it straight at the Internet. The Internet made it possible for anyone who can put a sentence together (and plenty who can’t) to be a writer. Some created their own blogs (like me). Others became freelance writers.

Everyone is a writer

Writing isn’t like engineering or chemistry. Most people know how to write. There are people who write especially well, either because of training or talent, but there are millions of people who can write a basic article or blog post that is good enough for the Internet. Some of those people aren’t out to make a living as a writer. Their day job pays well enough or they have other means of support. They just want to get published. Others realize that they need to become better writers if they want to make a living. They take less money so that they can develop their skills as well as their portfolios. You can complain about these people all you want. It doesn’t matter. They aren’t going anywhere.

Companies are in business to make money — Shocking!

On the flip side there are companies that cater to these writers. Demand Studios is one of those companies. Demand Studios has clients who want articles written for them. Some of those companies are major players, others are small businesses and a few are fly-by-night dreamers. The client tells Demand Studios what kind of article they want written and Demand Studios then finds writers to write the articles. The pay is not high, but it is far from the worst in the industry. One of the key complaints against Demand Studios is that their editors are strict. Writers are frequently told to make rewrites and edits. For some reason, these rewrites are viewed as onerous. The prevailing complaint is that they pay far too little to expect so much. Because of this, many writers refuse to do the rewrites. This is viewed as a fault of the company rather than the writer. The company is too demanding. They should settle for less or they should pay more. Sorry, it doesn’t work that way.

The bottom is where people start

For most writers, especially the inexperienced beginners who are attracted to low-paying assignments, a strict editor is the best thing they can possibly hope for. They need to have someone guiding them. Having a good editor is like having a free writing instructor. The editor isn’t just fixing your article. The editor is teaching to become a better writer. Not all editors are great. Strict doesn’t always mean good. Some Demand Studios editors may suck. The wonderful thing about freelancing is that you don’t have to work for someone you don’t want to work for. If you don’t like writing for someone, stop writing for them.

You choose who you write for

As I said earlier, Demand Studios has many clients, both large and small. They have those clients because they provide quality articles for low prices. If the prices were higher, they might lose clients. If their articles were of lower quality, they might lose clients. This is their business model. I don’t write for Demand Studios. I don’t write for them because I have clients who are willing to pay me substantially more money. I have a high paying specialty (software documentation), fifteen years of experience, a graduate degree and some really terrific contacts in the industry. I don’t need what Demand Studios offers (although I often need a good editor). On the flip side, when I was twenty-two years old and trying to establish myself as a writer, I would have jumped at the chance to write for a company like Demand Studios. I wanted then what they offer now: experience, guidance and money. Unfortunately, that was twenty years ago, and the closest thing I had to the Internet was AOL on a 2400 baud modem.

More skills and experience equals more money

Don’t get me wrong. I would like Demand Studios to pay higher rates. A higher rate would attract (I hope) a higher caliber of writer and help create a better product. I also know that you can go on Elance or Odesk and find plenty of people who pay less than Demand Studios and expect more. That is the nature of the freelance writing world in 2009. The low end is far lower than it used to be, and there is more competition for even those jobs. The good news is that you don’t have to write for anybody you don’t want to write for. You can start your own blog and market yourself from there. I did.

I now have no trouble finding clients who are willing to pay me a substantial rate to write. It isn’t luck that got me there. I struggled for years. I made mistakes. I learned. I now have skills that most of my competitors don’t have. I have a strong resume that gets me interviews and offers. I’ve even gotten smart enough, over the years, to turn down offers when they aren’t right for me.

Move on, move up

If Demand Studios doesn’t feel right for you, don’t write for them. All I ask is that you give up on complaining about them or the people who write for them. Focus your energy on something productive. Go write something.

The Relaxation Integration Project

On November 11^th, my mind and body relaxed for the first time in a long, long time. I had forgotten what it felt like to be relaxed. I had forgotten what it was like to have the tension leave my body, not just for a moment, but for long stretches, so that tension was the exception rather than the rule. It was almost like being a different person.

It is easy to mistake feeling relaxed for feeling sleepy. When the body is near the point of exhaustion, it must relax, so I associate that loose-limbed feeling with exhaustion rather than relaxation. I have been so used to feeling tense that feeling relaxed was unnatural. I yawned a lot. I slept and slept, thinking I needed more rest, but the feeling didn’t go away. I was relaxed, but I didn’t know how to be relaxed.

I’m happy to have left the tension behind me, and I want it to stay there. Relaxation is not without its own problems though. For one thing, my productivity has dropped. It turns out that stress is a motivator. It is not a healthy motivator, but it is a motivator. When you are relaxed, you let things go. I used to think fondly about the idea of relaxation, but I had too many things I wanted to accomplish. Now I am relaxed. The drive to accomplish is still there, but it has gone from a drum beat thundering in my ears to a piano melody playing softly in the background. It is more easily ignored, especially when the task is unpleasant or doesn’t have a clear benefit.

The problem is that there is a limit to the number of things you can let slide without there being some consequences. My boss, for example, still seems to think that I should show up every day and do my job. He’s funny that way, but he’s a nice guy so I don’t want to disappoint him. My wife has a few things she likes me to get done as well. She’s also nice, so I don’t want to disappoint her.

My wife and my boss are both adjusting to the new, relaxed me, but I also wanted to let you folks who read my blog know that things are a little different now. I like writing the blog, but there are parts of it I don’t enjoy as much anymore. I’m going to work on increasing the number of things I enjoy doing and decreasing the number of things I don’t enjoy doing. Thank you for bearing with me as I figure out what those things are.

Oh, and if you get the chance, relax.

Writing Lessons from the Side of the Road

Last Friday, I had a flat tire on the way to work. If I lived and worked in the same city, this might not have been such a big deal, but my job is a 65-mile drive down a lightly populated but heavily trafficked freeway. I was stuck on the side of the road at least five miles from anywhere that I could get any help. I’m not a mechanic. I wouldn’t even call myself handy. When we buy a piece of furniture that needs to be assembled, my wife generally puts it together. That said, I have changed a tire once or twice in my life, so I had a general idea of what to do. Still I was a little panicked.

For a moment, I wasn’t even sure if I had the equipment to change a tire. I used to have a road kit in my car, but somewhere along the line it had gone missing. To be honest, I wasn’t even sure if I had a spare tire. I was driving a minivan, and had never actually seen a spare. I knew it wasn’t in the back of the van, so I took a look under the van and sure enough, there sat the temporary tire. I slid as far under the car as I could. I’m a big man, so sliding under cars is not my strong suit. I tried to unscrew the tire, but it was locked into place. After a few fruitless efforts, I went back to the cab of my car and sat there. I was frustrated and picked up my Blackberry, trying to find a nearby garage. I even made a call, but they didn’t provide towing service or mobile tire repair, so they were of no use.

I went around to the back of the van and opened the hatch. Looking around, I found a panel that opened up. Inside the panel was a jack and a short lug wrench (I had to look up that name later) but no instructions. I tried to use the jack to bang on what I thought was the screw holding up the tire, but it did nothing. I got out from under the car again and sat there for a while, watching the tractor trailers and other vehicles whiz by me so fast that the van rocked. It was about then I noticed that I was sitting next to a small cap in the floor of the van. I lifted the cap up and saw a large nut being held in place by a cotter pin (I actually knew what a cotter pin was). I took the lug wrench and tested to see if it fit the nut. It did.

For the first time that day, I began to think I might have a handle on the situation, but I wasn’t about to unscrew a nut without a little more to go on. It was time to ask for advice. I called my father and asked him if he knew how to get the wheel out from under a minivan. I told him about the nut, and asked what he thought. My father wasn’t sure either, but he put me on with my nephew, who agreed that the nut would probably lower the wheel. That was enough for me, so I got back to work on it.

Sure enough, by untightening the nut (righty tighty, lefty loosie) I began to crank down the tire. It turns out that the part that I thought was the screw holding it in was just a big bar to hold it tight. It was far bigger than the hole it covered though, so I still didn’t know how to get the tire off of the bar. It probably took another minute of evaluation for me to realize I just needed to turn it sideways.

Now that I had the tire out, the real fun could begin. The flat tire was on the rear driver’s side of the car, so I had to stand/squat with my back to the traffic passing about a foot or two away from me, and change the tire. First I had to break loose the nuts before I could jack up the van (even I know that you don’t want to try this once the wheel is in the air). Then I found find a good spot to attach the jack. I wasn’t very confident in the spot because it was under the outer body rather than further beneath the car, but there was a T-joint there so I told myself it had to be solid. I jacked up the car and removed the tire. As I was doing that, a truck driver chose to blast his horn at me. I nearly jumped out of my skin, but I got the tire off.

I tried to put the temporary tire on, but the van wasn’t high enough, so I had to jack it up further. I kept waiting for the jack to slip or the body to bend, but everything held up and I got the replacement tire on. Finally, I was able to pack up my stuff and get back on the road. I headed back to my house to relax for a few minutes. Once my hands stopped shaking I headed to a garage to get my flat fixed. After it was finished I treated myself to lunch at a good restaurant and had my car washed, then I went to get an emergency kit and a beginner’s book about car repair.

What does this have to do with writing? Maybe a little and maybe a lot, but here is some advice you might take from this.

1. Trouble can strike quickly and unexpectedly
2. Knowledge and preparation can save you frustration down the road
3. Sometimes you need to stop and evaluate your situation
4. There’s a difference between a temporary fix and a real solution
5. Don’t be afraid to ask for advice
6. When you get through a difficult situation, take a moment to celebrate
7. Try to be more prepared the next time trouble strikes

Building a Sustainable Writing Career: Hardiness

What is Hardiness?

Hardiness is the ability to deal with stress in a healthy way rather than an unhealthy way. It is the ability to maintain a positive outlook and respond constructively when problems arise. There are always problems to be dealt with in life. How we respond to those problems is what determines both our short term and out long term success. When a hardy person encounters a problem, they tend to see the problem as a challenge rather than a disaster. They believe in their own ability to correct the problem or at least respond appropriately to the change.

Hardiness is one of the keys to a sustainable writing career. The ability to adapt positively to change can mean the difference between success and failure. There will always be problems that you have to deal with as a professional writer – economic problems, work challenges and personal issues. Over the course of a long writing career, you will have both daily frustrations and major career changing events. If you are hardy, you will be able to overcome and adapt to these problems. Hardy people usually respond to problems with what are known as the three Cs: Challenge, Commitment, and Control.

Challenge

Hardy people not only accept that life is filled with change, they look forward to change. They believe that change will educate and stimulate them. They look at change as opportunity. Because of this, they thrive in adverse or difficult situations. Hardy people will often take on difficult challenges precisely because they are difficult.

Commitment

Hardy people are rarely bored. They like the things they do and they have the determination to see whatever task they are doing through to the end. When new obstacles present themselves, they tend to increase their commitment to success rather than give in to negativity and defeatism. Whatever they are doing, they are committed to seeing it through to the end.

Control

Hardy people believe in their own ability to influence the events around them. When problems occur, they believe that they can either fix the problem or at least adapt to the problem. They have a strong sense of initiative, and look for ways to turn potentially negative situations into positive ones.

Don’t Be Intimidated

Don’t feel bad if the three Cs haven’t come naturally to you so far in life. While the three Cs may be automatic for some people, for most of us this is something we need to learn, and keep learning. I’ll be honest. I haven’t felt particularly hardy lately, which is one of the reasons I am writing about this. I wanted to remind myself of what the best ways to deal with problems are. Next time, we will look at some of the strategies for increasing your hardiness.

Building a Financially Sustainable Writing Career: Marketing

Most freelancers already know that they need to market themselves. Bloggers usually know this too, although they sometimes focus on their blog as their only marketing tool. Marketing is for all writers though, and in fact for anyone who wants to have a sustainable professional career. A fully employed technical writer or business writer might not see the need for marketing themselves, but even a “permanent” job can suddenly end, and the more well-known and respected you are, the easier it will be to find the next job.

If you are out of work, you need marketing even more. Sending out your resume in response to a job advertisement is just one way to get a job, and it is the way that ensures you have the most competition. Building a solid public reputation opens many doors and helps bring people to your door instead of you having to hunt for them. The best job search is the one that is already being done before you need the job.

Create a Portfolio

The first, most basic step that every writer should take is to create a personal portfolio. Collect samples of your best work and have them ready to send out at a moment’s notice. Be ready for print or electronic distribution. The more professional your portfolio looks the more professional and qualified you look. Don’t forget to add a business card, a well-designed resume and a professional biography.

Build a Web Site

It should come as no surprise that I recommend every writer have a web site. Even if you don’t want to be a blogger or web publisher, having a small, attractive site that has samples of your work makes you much easier to find. That is the key to marketing, making sure that when people are thinking of a writer with your skills, they can find you. The site isn’t just for prospective employers. It should be media friendly as well. Make sure it has a contact form or at least your email address so that it is easy to get in touch with you.

Be Social

One of the best ways to get your qualifications out there is to join social groups, both online and in person. Almost ever writing field has an organization that caters to it, from the Society for Technical Communication to the Public Relations Society of America to the Direct-Mail/Marketing Association. Beyond those groups, there are general groups of business people such as The Toastmasters, The Rotary Club and the Chamber of Commerce. Online, of course, you have services such as LinkedIn and Xing, which allow you to exchange resumes and professional contacts all over the world.

Advertise

When I needed freelance work to get me by while I was getting my Master’s Degree, I put an ad in the local newspaper. It has a professional services section and no other writer has a listing, so I put one in and I almost immediately got work. The ad paid for itself and more within two weeks. I also advertised on my web site, and generated some business that way. This was passive recruitment. I didn’t have to call a single person or send them my resume/portfolio. They came to me. It is amazing how many people are looking for your skills but just don’t know where to find them. Advertising in print publications is generally cheap. Advertising on a relevant web site can be an even bigger bargain. Sometimes you’ll want to do this even when you don’t need the work right away, just to make sure people remember you.

Pick Up the Phone

Do you know why cold calling works? It works for four reasons:

• It is quick
• It is direct
• It can be done from anywhere
• Most people don’t have the guts to do it

You can spend all day telling me why you can’t call people. Yes, it is hard to do. The only reason to do something that personal and risk individual rejection is that it works. You can get rejected a hundred times in a day. Getting rejected takes almost no time at all. The sale you make is what matters, especially when you absolutely have to put food on the table.

Get Your Name Out

There are literally hundreds of marketing strategies. I highly recommend reading a book or two on marketing so that you understand the general concepts. There are also companies (and writers) who specialize in doing this for you. The important thing about marketing, especially if you aren’t the type to cold call a company, is to be working on it while you have work so that opportunities are easier to find when you need them.

A key to sustainability is to avoid having limited resources. When it comes to a career, your resources are personal and professional contacts, advertising, marketing materials, marketing knowledge and a high profile. Having all of these instead of just a few will help you sustain a long-term marketing career.

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