Copywriting Basics: Writing to Sell

A copywriter writes documents (copy) intended to sell, entice, influence, persuade, or educate consumers about a product or service. This writing can take many forms. These include, but are not limited to, advertisements, brochures, product announcements, press releases, speeches, data sheets, product packaging, sales letters, scripts, presentations, mailings, web sites, flyers, and even menus. Continue reading Copywriting Basics: Writing to Sell

How to Create an Article or Blog Idea Log

By John Hewitt Some writers know exactly what they want to say. They merely have to start typing and passion flows from them. This doesn’t necessarily mean they write well, but they don’t sit around wondering what to write about. Most writers, however, need a little prodding. Sometimes they have great ideas, and sometimes they stare at their computer screen waiting for something to come to them. If you fall into the second category, you can reduce your time spent staring at the screen by creating a log of your good ideas when they come to you. You can also … Continue reading How to Create an Article or Blog Idea Log

How to Create a Documentation Library

By Shoma A. Chatterji To survive as a journalist in a world of cutthroat competition and to sustain high standards of performance over time, every writer worth his salt should build up a documentation library for himself. Some people also term this a clippings file or an archive of documents. This offers a thorough database of secondary research, which could often stand on its own without the support of library books and files. Over the past two decades that I have been writing prolifically for the print media in my own country, I have built up a documentation library of … Continue reading How to Create a Documentation Library

Some Light Reading for a Friday

Here are a few good articles I’ve come across lately. I hope these get you through your Friday. Who’s the Biggest Loser in E-Books? If you guessed the authors, you’re right, at least when it comes to major publishing companies. This one is from the Freakonomics guys, so I would give the article some weight. Major Publisher Investment Advances Inkling as the Future of Digital Textbooks: The affordability of textbooks has become a major issue in colleges today. The work being done to digitize the process will help keep costs down and eliminate middlemen such as campus book stores. Tips … Continue reading Some Light Reading for a Friday

Will People Pay for the New York Times Online?

The New York Times is once again attempting to move to a pay model. It’s an interesting approach they are using. You get a certain number of free page views per month (I think twenty) but if you access more than twenty pages, you have to pay to see more. This is similar to the way many bloggers sell  e-books. They give you a few pages or chapters for free, but you have to pay to get the rest. I certainly won’t be one of NYT’s paying customers. While I read the occasional article, I mainly follow big news and … Continue reading Will People Pay for the New York Times Online?

How To Be Beloved by StumbleUpon

No site or service besides Google has sent me more traffic than StumbleUpon. In fact, well over a half million hits have come my way through the StumbleUpon service. At some point, when I was more dedicated to building traffic, I actually spent a lot of time trying to increase my StumbleUpon profile, but I have since learned to just let the service do it’s magic. The beauty of Stumbleupon is that it is simple. People either give a page (usually an article) a thumbs up or a thumbs down. The more thumbs up you get, the more traffic Stumbleupon … Continue reading How To Be Beloved by StumbleUpon

Why a Bad Economy Doesn’t Mean Lots of Job Applicants

Update: As you can read in the comments, the CEO of Ayuda clarified some aspects of her original post. Apparently, I was incorrect in some of the details about her post, assuming that as a consulting company Ayuda was the one hiring employees either for themselves or others. That is not the case. Apparently the post was based on a discussion with a colleague who was having hiring problems. I have made some changes to the article based on this. I recently read a fascinating article at Ayuda discussing several current employment issues. One of those issues is generational differences in … Continue reading Why a Bad Economy Doesn’t Mean Lots of Job Applicants

Angry Birds and Bloggers

Like much of the world, I recently found myself obsessed with the game Angry Birds (aff). It’s available on several mobile platforms, but I play on my iPod Touch. It’s a fun game in which you launch birds (why a flying creature needs to be launched, I’m not sure) at various structures trying to defeat the green pigs that have stolen your eggs. I was obsessed with it for about a week until I hit a level that I just could not beat. After about 60 attempts I figured out that I could actually go back to having a life, … Continue reading Angry Birds and Bloggers