The Blog of John Hewitt

The Skills You Need to be a Freelance Writer

Writing skills aren’t all you need

If you’re just realizing that your excellent writing skills could be put to good use on the Internet, and earn you some attractive cash, welcome! You’re about to have the time of your life as you explore being a freelance writer.

But hold on – writing skills aren’t all you need. In fact, a lack of secondary skills is what sets many freelance writers on the road to failure instead of success.

Before you launch yourself into writing your way into a fulfilling, satisfying career, take a good look at what else you’ll need for a successful venture:

Customer service skills

Interestingly enough, writers are horrible at customer service.

Wrapped in their comforting words, they can pen beautiful content that converts and resonates – but they often come off as arrogant, overly laid back or just plain blunt in communication with clients.

Convey a positive, professional attitude at all times – and especially in email communication. Emails are no place to let your guard down and show your worst. In fact, emails are the single-most important area in which you should excel at writing.

It may mean the difference between landing a gig and being passed on.

Bookkeeping skills

If you can’t do the math, then you can’t run a business.

Freelance writers are self-employed workers. They must effectively manage their books, track their income, monitor expenses and examine their profit and loss statements. (And you thought there was no math involved in writing.)

Buy a book on accounting 101. Take a course at a community college. You can even learn basic bookkeeping online.

Otherwise, you may sit down one day and wonder why you’re not making ends meet, even when you’re making good money.

Marketing skills

The Internet is saturated with competition for writers.

The good news is, many of those competing writers aren’t very good ones. You may feel like there’s a writer around every corner, but when you take a good, close look, you’ll notice that many are just fly-by-night hacks. Sad, but true.

Learn how to tell people about your services and why you’re the best choice for them. It isn’t because you’re a crack writer, though that certainly helps. The extra qualities that make you stand out are what sells people these days.

It’s also a good idea to take a marketing course or learn more about it. Web writing often involves a healthy dose of marketing and having good knowledge helps you get an edge.

Organizational skills

If you can’t plan and your memory is shot, you’re going to have a tough time online.

The Internet world moves very quickly. You might find yourself needing a calendar to manage your schedule and a way to organize your daily workload. Freelancing isn’t a huge life of abandoned freedom – in fact, quite the contrary.

A freelance writer needs to be able to organize a day efficiently and work in all the possible interruptions that might occur. Writers need to plan, schedule and maintain a production routine – just like any business in operation.

Know realistically how much time you have available and how much you can manage before saying yes to each gig that comes your way.

Plan B

If you’re about to step into freelance writing, you need a Plan B.

Earning enough income to support yourself isn’t going to happen for a while. What’s your backup plan in the meantime while you gain clients and increase your income? Do you have three months of income set aside to support yourself?

What happens if you have a really bad month and no one needs you?

Have a Plan B at hand for the worst case scenario – always and forever, no matter how established you become. Maybe you can freelance and write essays for other students, for example. You never know what tomorrow might bring, and taking a leap of faith without a good parachute to catch your fall is a huge mistake.

Sound grim?

If you find yourself feeling discouraged about your idea of becoming a freelance writer, don’t be. Freelance writing is an exciting, fulfilling career and you’ll have a great time easing into your new job.

You also have a better idea of exactly what you’re getting into. You’re more informed, can research the additional areas involved in freelancing and learn the skills that you may need.

By taking the time to learn everything you can about freelance writing, you’re giving yourself a solid fighting chance at making it as a writer. You’ll be able to think on your game plan, prepare yourself and take secure steps to ensure your success.

Because success is what you want, isn’t it?

  • So many good points. Your advice about email etiquette is so important. It’s especially important when you are sending emails on behalf of a client.

    The bookkeeping advice is on point. I keep a spreadsheet so that I can track my time. What parts of my “work day” is billable? What parts aren’t (such as updating my own website, maintaining my own social media profiles)? Which client should be billed? At the end of each month, I can easily add up the numbers to bill my clients. I send out the invoice. Done.

    • Glad you found it helpful Serena. There are so many challenges for freelancers, especially in the current market. Plenty of opportunities too though.