Poewar.com Readership Statistics

I realize how long my previous post was, so I am adding this shorter post that just goes over the numbers for poewar.com. It is still long, but it is packed with data rather than speculation.

• I created my first web site for writers in 1993.
• In 1999 I moved the site to its own domain name, poewar.com.
• There are three main blogs on poewar.com: writing, freelance opportunities and writing jobs.
• For the month of March, 2006 poewar.com had 47,662 unique visitors.
• From January 2005 to March 2006, poewar.com averaged 43,821 visitors a month
• For the month of March, 2006 poewar.com received 91,734 visits.
• From January 2005 to March 2006, poewar.com averaged 77,229 visits a month
• For the month of March, 2006 poewar.com averaged about 2 visits per each visitor
• For the month of March 2006, 264,178 pages were accessed
• From January 2005 to March 2006, poewar.com averaged 257,833 pages a month
• For the month of March 2006, the average visitor accessed 5.5 pages
• For the month of March 2006, the average visitor accessed 5.5 2.9 pages per visit
• The March 2006 data for poewar.com indicates that the audience as a whole is growing rather than contracting, but the growth is only nominal.
• There are almost 5000 pages on poewar.com
• The most popular post, Fifteen Craft Exercises for Writers, generated a total of 5,803 page views. The least accessed of the top 150 article posts (there is a three-way tie) generated only 20 page views.

Looking at the top 150 posts as a group, I can divide them into the following main categories:

1. General Writing (24 Posts)
2. Technical Writing (24 Posts)
3. Poetry (18 Posts)
4. Freelance Writing (17 Posts)
5. MFA Program Profiles (13 Posts)
6. The Writing Business (10 Posts)
7. General Publishing (10 Posts)
8. Writing Exercises (6 posts)
9. Fiction Writing (6 Posts)
10. Print-on-Demand Publishing (6 Posts)
11. Writing Conferences (5 posts)
12. Book Reviews (4 Posts)
13. Ethics and Writing (3 posts)
14. Copywriting (2 posts)
15. Essay Writing (2 Posts)

• The top 30 articles combine for 39,876 page views.
• The remaining 120 articles in the top 150 combine for 10,458 page views
• The top 30 articles include: Poetry (10 Posts), Freelance Writing (4 Posts), Fiction Writing (3 Posts), The Writing Business (3 Posts), Technical Writing (2 Posts), General Publishing (2 Posts), Writing Exercises (2 posts), Writing Conferences (1 post), Essay Writing (1 Post), General Writing (1 Post), Book Reviews (1 Post)
• Out of 24 technical writing articles in the top 150, only 2 managed to make the top 30.
• No articles about print-on-demand made the top 30
• While only 2 articles about writing exercises made the top 30, those 2 articles are numbers 1 and 5 on the list
• The main jobs page alone (www.poewar.com/jobs/) generated 42,437 page views. It is the most viewed page on the entire web site, beating out even the main page (www.poewar.com/) which generated 17,217 page views.
• The main freelance opportunities page generated 6327 page views.

When visitors chose category links, they chose the following:

1. Poetry Writing 1814 21.46%
2. Fiction Writing 1301 15.39%
3. Exercises 936 11.07%
4. Essay Writing 866 10.25%
5. Technical Writing 595 7.04%
6. Freelancing 493 5.83%
7. Writing Business 429 5.08%
8. MFA Programs 403 4.77%
9. Copywriting 321 3.80%
10. Writer’s Conferences 290 3.43%
11. Publishing 283 3.35%
12. General Writing 276 3.27%
13. Print-on-demand 159 2.39%
14. Ethics 124 1.47%
15. Reviews 119 1.41%

The top 50 keywords being used in searches for my site are: writing, jobs, how, write, poetry, writer, freelance, cinquain, letter, query, writers, technical, job, essay, editor, employment, tips, exercises, money, careers, magazine, poems, editing, publishing, creative, new, personal, copy, book, novel, mfa, games, poem, mystery, play, people, articles, letters, fiction, opportunities, cinquains, assistant, press, york, essays, research, story, editorial, Chicago, short. The top twenty keyphrases that brought people to poewar.com are:

1. Cinquain
2. How to write poetry
3. Writing jobs
4. Writing exercises
5. Query letter
6. Writing poetry
7. Writing careers
8. Writing
9. How to write poems
10. Query letters
11. How to write a query letter
12. Creative writing exercises
13. Cinquains
14. Poewar
15. Careers in writing
16. Poetry writing
17. Writing poems
18. Poetry tips
19. Freelance
20. Freelance writing

• Nine out of the top 20 search keyphrases are related to poetry.
• Looking at the top 75 searches, only the keyphrase technical writing jobs refers to technical writing at all.
• When I search for the term Poetry Writing on google.com, my site appears in the third position in their list of web sites. When I search for the term Technical Writing on google.com, poewar.com appears in the 40th position in their list of sites.
• 74.8% of my visitors used windows computers and 6.7% of my visitors used Macintosh computers while unknown and others made up the rest of the visitors.
• The web browsers people used to reach my site included: Internet Explorer 60.1%, Firefox 14.9%, Mozilla 5.4% and Safari 3.8%.
• Visitors to my web site tended to arrive at their highest numbers during the midmorning to afternoon hours (Mountain Standard Time) and at their fewest numbers at night and in the early morning.
• The number of visitors was at its highest on Mondays and Tuesdays and at its lowest on Saturdays and Sundays.
• 73.3 % of my users accessed my site directly, 13.5% accessed my site via a link, 12.7% accessed my site through a search engine and 0.3% used an unknown method.
• According to sitemeter.com, from April 23rd to April 27th 2006, my audience was made up of United States 86%, Canada 6% and United Kingdom 3%, with no other country generating over 1% of the site traffic.
• It also reflects that 95% of my readership reside within 3 time zones of my own.
• Of the Top 100 (by traffic sent to the site) web pages that link to poewar.com fifteen belong to accredited schools (based on their .edu addresses)

The top 100 links to my site send visitors to the following topics / areas:

• 15 links to the front page (www.poewar.com)
• 14 links to writing exercises
• 10 links to the writing employment section
• 10 links to fiction-related articles (not exercises)
• 9 links to poetry-related articles
• 8 links to the freelance opportunities section
• 8 links to the glossary of writing careers
• 7 links to freelancing articles
• 5 links to technical writing articles
• 5 links to general writing articles
• 4 links to the site map
• 3 links to essay related articles
• 1 link to a book review
• 1 link to a writer’s conference announcement

Related links

• Fifteen Writing Exercises (0.500)
• How to Create Fictional Characters Using Adversity (0.500)
• 12 Exercises for Improving Dialog (0.500)
• How to Create Fictional Characters (0.500)
• Writing Productivity -- Using an Idea Log (0.500)

Contact John Hewitt

Writing Content and Web Consulting

Email: hewitt@poewar.com
Phone: (520) 261-6104
LinkedIn: poewar
Twitter: @poewar
Facebook: pwar2