How to Write Quality Query Letters: Be real, specific

November 5, 2009 by John Hewitt

When a potential publisher reads your query letter, you want to excite them, but don’t promise something you can’t deliver. Not only would this make it difficult for you if you did get the assignment, but a good editor can easily spot ideas that are too broad or unrealistic to make it into their publication. The best query ideas are specific and achievable. For example, if you were pitching an article for a men’s magazine, How To Make Any Woman Go Home with You is general and unrealistic (not to mention creepy) but Six Pickup Lines that Won’t Make You Look Like a Jerk is a little more specific and a little more realistic.

There are two advantages to pitching very specific subjects. The first is that it makes you look more knowledgeable. Specificity and knowledge go hand in hand. Anyone can pitch an idea about picking up women. Even “six pickup lines” is general. If you dig deeper, you might find a more unique perspective. For example, if you have studied linguistics, you might pitch, Why Your Pickup Lines Don’t Work, Six Tips from a Cunning Linguist. If you used to be a bartender you might pitch, The Bartender’s Guide to Picking up Women: Six lines that never work (and three that do).

The second advantage of specificity is that it reduces the risk of you pitching the same idea as someone else. The last thing you want is to pitch a topic your potential publisher has seen (or even published) before. There are limits to how much research a writer can do into the past topics at a magazine, especially if you want to spend more time writing articles than pitching them. Specificity gives you the best chance at originality.

Realistic ideas are the other side of that coin. If you don’t know anything about pickup lines, don’t pitch an article about them. Your query letter should start with some flash, but the body of your letter is going to have to back up that flash. You will need to give examples of what you intend to write about. You not only have to convince your potential publisher that your idea is perfect for them; you have to convince them that you can turn that idea into a great article. If you can’t convince them you are the right person to write the article, your great idea won’t help you.

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