Blogging as a Publishing Business: Business Blogs

Business blogs represent companies, both large and small, who want to connect with their customers, the press and the general public. These blogs discuss such things as company goals, customer service, upcoming products, community services and the like. They are generally upbeat and focus on either promoting business or solving problems.

Some of these blogs are more personal than others but all of them are built around representing the company. Although business blogs have a financial aspect in that they hope to encourage either customers or investments, the primary purpose of a business blog is public relations. The blog itself is not expected to make a profit.

One way to make money with this type of blog is to get hired by a business to write the blog for them. At that point, however, you are a paid freelancer or an employee and not a publisher.

Here are a few business blogs:

• Tim O’Reilly
• Ford Mustang
• Maytag Skybox

Related links

• Blogging as a Publishing Business: What is a blog? (0.500)
• Blogging as a Publishing Business: Who should try it? (0.500)
• Blogging as a Publishing Business: How Much Money Can You Make? (0.500)
• Blogging as a Publishing Business: Personal Blogs (Diaries) (0.500)
• Blogging as a Publishing Business: Political Blogs (0.500)