Copywriting Basics: Writing to Sell

A copywriter writes documents (copy) intended to sell, entice, influence, persuade, or educate consumers about a product or service. This writing can take many forms. These include, but are not limited to, advertisements, brochures, product announcements, press releases, speeches, data sheets, product packaging, sales letters, scripts, presentations, mailings, web sites, flyers, and even menus. Continue reading Copywriting Basics: Writing to Sell

Finding Time to Write Means Making Time to Write

Finding time to write can be difficult. These tips will help you adapt your schedule to your writing and adapt your writing to your schedule. Most people don’t make writing a high enough priority. They intend to write, but end up running errands or whatever. They use these activities as excuses not to write. Turn that around. Make writing an excuse not to do other things. Continue reading Finding Time to Write Means Making Time to Write

Isolation as a Writer, How to Overcome Isolation

One of the greatest problems writers face is isolation. Writing, especially freelance writing, is a solitary task. There are many advantages to this, such as the lack of distractions and the ability to work in (or out of) your rattiest clothes, but there are disadvantages as well. Isolation can cause loneliness, lack of structure, and can deprive you of valuable feedback. Here are some methods for dealing with these problems. Continue reading Isolation as a Writer, How to Overcome Isolation

John Hewitt’s News, Prompts and Thoughts #5

Hi everyone. I’ve been making some site changes lately. Once again, I have changed the look and feel of the site. I’ve also stopped posting individual jobs. There was a time when those seemed to drive a lot of traffic, but I think people have gotten used to other sources, and I just can’t devote the time to it and expect to write new material. Still, I don’t want to abandon people who are on the hunt for new gigs, so I am aggregating job ads in these posts. I hope it helps. You can also always visit jobs.poewar.com to … Continue reading John Hewitt’s News, Prompts and Thoughts #5