We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.
The marketing team has never been more important to Pearson’s long-term success. Come join us!
Connecting with customers is key to the success of any company, and that is where the product writer comes in. By working closely with our marketing partners to discover customers’ challenges and goals, the writer is charged with developing product stories that will resonate deeply with our audience. The writer is also responsible for managing all aspects of their projects from launch to delivery, bringing all copy in on time, on message, and in accordance with brand guidelines. Candidates must understand that although the position is in many ways a creative one with the majority of time spent writing, there is also a great deal of problem solving and project management responsibility.
Main activities / responsibilities:
●Write compelling, customer-focused copy for best-selling higher education products including product stories, video scripts, marketing websites, headlines, taglines, and more. Collaborate with marketing partners to understand how to connect emotionally with our audience.The writer is responsible for maintaining consistency in tone and content across product copy, and ensuring all guidelines and project goals are met. Includes editing and management of copy for global products versions as well.
●Manage all aspects of the writing and approval process including establishing and achieving project goals, overseeing schedules, maintaining deadlines, communicating regularly with stakeholders, tracking status, and delivering final, approved copy.
●Proofread copy before drafts are routed to marketing or design partners, and again before uploading into systems or going live.
●Copy asset maintenance – The copywriter will ensure all product copy is accurately entered and assigned in internal systems. Light HTML coding will be required.
●Status report maintenance – The copywriter will maintain various project reports throughout each season to ensure all stakeholders are up-to-date on project status.
●Bachelors Degree required, Writing, Advertising, Communications degree preferred
●3 years of writing experience
●3 years of project management experience
●Exceptional writing, grammar, editing, and proofreading skills
●Ability to tell/write compelling stories that connect with customers emotionally
●Knowledge of copywriting best practices, particularly for web, as well as competitive and industry trends and messaging
●Ability to build and sustain excellent relationships at all levels
●Ability to collaborate and influence
●Excellent project management and organization skills, with attention to detail and ability to manage multiple project deadlines and priorities
●Self-motivated with ability to work independently
●Experience working with brand guidelines (desirable)
●Understanding of and experience with SEO (desirable)
●Experience in scriptwriting and video project management (desirable)
●Understanding of and experience with social media advertising (desirable)
●Proficient in use of a Mac and PC, including: MS Word, Excel, and PowerPoint; Acrobat Professional; HTML/Dreamweaver; Experience working in an enterprise cloud-based system (preferred)
- Project/Program Management
- Script writing
- Brand Identity
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.